ROI and Measuring your LinkedIn Presence

By: Viveka Tuesday February 21, 2012 comments

12 Metrics You Should Monitor on LinkedIn

Measuring your progress on LinkedIn will help you stay on track and reach your goals.  LinkedIn can be an elephant – and we all know the only way to eat an elephant is one bite at a time.  Are you measuring those bites?

There are two types of metrics you can measure on LinkedIn: Quantitative Measurements and Qualitative Measurements.  Quantitative Measurements are usually associated with numbers and Qualitative with the quality of your engagement.  Both are crucial to your success on LinkedIn.

So what are the 12 most important metrics for you to measure on LinkedIn?


1.  Total Connections
2.  New Invitations
3.  LinkedIn Profile Views
4.  LinkedIn Search Results
5.  Business Followers
6.  Industry and Location Representation


7.  Inbox Activity and Sentiment
8.  Requests for Business
9.  LinkedIn Signal Keyword Mentions
10. Likes and Comments on Updates
11. Group Growth and Interaction
12. Recommendations

Quantitative Measurements

1.  Total Connections

You can find your total connections in a few places.  Under the “Contacts” tab you will see “Network Statistics” and your total connections will be your 1st, 2nd and 3rd level connections.

One thing LinkedIn doesn’t tell you is that you are only as visible as the size of your network, so it's a good idea to know where you stand right now.  As a matter of fact, in the space provided below, write down your 1st, 2nd and 3rd level connections, as well as the number of your total connections (or “total users you can contact through an Introduction”).

1st Level Connections _____________

2nd Level Connections _____________

3rd Level Connections _____________

Total Network Connections ____________

 You can get a quick glance at your number of connections and network size on your home page in a box called “Your LinkedIn Statistics”.

2.  New Invitations

LinkedIn doesn’t give you a number of new connections, although it will show you all your outstanding invitations in your inbox under invitations. On your home page in “Your LinkedIn Statistics” click the new people hyperlink and then click on 1st connections to see a thumbnail of your connections.

You want to keep an eye on these numbers to make sure they do not get stagnant.  A little strategic growth every week can make all the difference to your success on LinkedIn.



3.  LinkedIn Profile Views

Just above “Your LinkedIn Statistics” is “Who’s Viewed Your Profile?” And you will see the number of times people have viewed your profile. I find

huge value in the “Who’s viewed my profile?” section. By clicking on the number LinkedIn will take you to a new page that identifies how many visitors have viewed your profile in the last X days, and identifies these visitors by name, title, and/or industry.  These people are known as leads…..

If you aren’t getting at least ten views a week then chances are you are not getting as much business as you could out of LinkedIn.

4.  LinkedIn Search Results

If you haven’t done so yet, type the keyword or keyword phrase that best describes you into the “People” Search field on the top right hand side of your profile.  What page do you fall on?  Again, its good to get the baseline number now so you can see how much you improve later on!

What keywords should you be using in your profile?  Click here for my article: Three Ways to Find Keywords

Where do you put these keywords?  Click here for my article: Clarity and Branding.  Know your Keywords

5. Company Page Followers

If you have a Company Page on LinkedIn then keep an eye on who is following your numbers.  Get that base line now.  ____________

Are you even telling people about your company page?  Using your company page link in your email signature?  Using the company page social button on your website?  Let them know!

To get your Company Profile Plugin, click here:

6. Industry and Location Representation

When you look at your connections, what is the Industry representation and Location representation of your network?  Are you connecting to people  in the right industries and locations?

To check this out go to the “Contacts” tab and “Connections” link,  then on the bottom left side of the screen click on “Location” and “Industry” and you can see numerically what Industry and Locations are best represented by your 1st level connections.  Do you need to connect with more people in more targeted industries or locations?

You might want to create a document with these baseline numbers so you have a snap shot of your growth.

 Qualitative Measurements

7. Inbox Activity and Sentiment

Are you getting any inbox activity?  Some of it will definitely be spammy in nature, but its good to keep an eye on your inbox.  Some people will want to genuinely reach and build a relationship with you.

Sentiment wise – are people thanking you for connecting?  Genuinely interacting with you?  Sending blanket newsletters?  You will get a bit of each, so I highly recommend nurturing the “real” communications.  Feed what you want more of, ignore what you want less of.

8.  Requests for Business

And how about requests for business?  I knew there was something wrong with my LinkedIn visibility when I went from getting 10+ requests for consultations a week to less than 3.  This is probably one of the most important metrics to measure – and one of the main goals for being on LinkedIn:  to get more business!

(To find out what I did wrong, click here for my article LinkedIn:  Comply or Get Spanked

9. LinkedIn Signal Keyword Mentions

Have you checked LinkedIn Signal to see how many of your keyword search terms (Company Name, Your Name, Usernames, Industry, Product or Service) are being mentioned?  Once you set your metrics on LinkedIn Signal all you have to do is click on your saved searches to see what new mentions you are getting.

For more on LinkedIn Signal, click here: 

10.  Likes and Comments on Updates

Many people don’t even realize you can monitor your own updates to see how often people liked or commented on them.

  1. Click on Profile

  2. Go to View Profile

  3. In your latest update, click on “See all Activity”

Now you can see exactly what you have posted and how people have responded.  If you are not getting many responses, consider adjusting what you post.  And do not, whatever you do, automatically post all your tweets to LinkedIn.  The only comment you will get from that is a dis-connect!

11.   Group Growth and Interaction

If you have a group you will want to keep an eye on your group growth and interaction.  Check out how many members you have right now and make note of the number here: ______.  If you have been ignoring your group, check on the on-going discussions.  Is the group thriving without you, or has it been killed by spam-like postings?  Groups can be a powerful form of client attraction and engagement, but you must nurture them.  To see a good group at work check out LinkedStrategies.

Jennifer Jones on LinkedIn adds: "For lead generation, I measure success by engagement with others in groups and in this Q&A section. How often are answers voted "best" and how often is content "Liked" shared and discussed."

12.   Recommendations

Are you getting recommendations?  Are they thorough?  Descriptive?  From good people?  Sometimes you have to give to get.  Or at least ask for them!  When requesting recommendations:

  • Only request recommendations from people you know

  • Remind them how you know them (Change the default subject line)

  • Give them some speaking points

  • If you know the person well and you think they won’t mind, write the recommendation for them

I recommend creating a LinkedIn calendar and creating daily/weekly tasks to keep on top of your LinkedIn presence.  You can’t know your ROI if you don’t know where you started.  As business people we need to know our ROI. The Return on our Time and Financial Investments.  If we are spending an hour a day on LinkedIn, is it paying off? Where are your numbers strong?  Where are they weak?  What are you going to do to improve them?

 Tonight’s #LinkedInChat will be all about “ROI and what you measure on LinkedIn”.

Here are the questions!

(To learn more about LinkedIn, click here:

Click here for the Hashtracking Transcript of Tuesday Night's Chat!

Q1:  What is your definition of ROI? (Return on Investment/Influence)

Q2:  Does ROI on Social Media differ from traditional ROI?

Q3:  Have you put any practices into place to measure ROI on LinkedIn?

Q4:  What are some aspects or metrics you measure on LinkedIn?

Q5:  What baseline numbers have you recorded on LinkedIn?

Q6:  What are your “strong numbers”

Q7:  What are your “weak numbers”

Q8:  What strategies will you put in place to improve your LinkedIn ROI?

Q9:  What social media ROI Resources would you like to share?

About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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