13 LinkedIn Profile Tips for a Better Business Presence

By: Viveka Tuesday November 1, 2016 comments Tags: LinkedIn, LinkedIn profile, Viveka von Rosen, LinkedIn Expert, LinkedIn Strategies

Why LinkedIn?

LinkedIn has over 450 million members now - and people still don’t think it works.  Why? 

Because some of the LinkedIn features simply are NOT intuitive.  It's not your fault!  Most people don’t even know the fundamentals of how LinkedIn works.  And why should you?  It’s not your job! 

But it is mine. So I have put together a few tips, tricks and strategies that will help you to experience LinkedIn as the powerful business development tool and lead generator it can be.

Tip One: Know your Skills and Strategies

Take a few minutes right now to write down the reasons you’re using LinkedIn. Are you using LinkedIn to:

  • Attract new clients and customers?
  • Create new referral partner relationships?
  • Attract affiliates?
  • Position yourself as a thought leader or subject matter expert?
  • Share information about your product or service?
  • Enhance your customer service relationships?
  • Attract donor and sponsors for your charity?
  • Position your Internet marketing business?
  • Sell your book?
  • Share information about an event?
  • Something else?

What are your goals for being on LinkedIn? Write them down. Now prioritize your goals. Although your priorities for using LinkedIn might shift, it’s always good to be clear on what they are right now.

Tip Two: Treat LinkedIn Like Your Website

Have you ever seen an advertisement for the coolest new technology ever? So you order it, and when it arrives it pretty much sucks? Don’t let that be your LinkedIn Profile. Make sure LinkedIn is better than the average profile: formatted, clean, and free of spelling and grammatical errors.

It’s a good idea to create your profile first in a word document. This will show you if you have spelling or grammatical errors. Yeah, you could use Grammarly (and I do,) but creating your profile in a Word (or Pages) doc first will also give you a better idea of what your profile will look like on LinkedIn. In some sections of LinkedIn you can also pull in bullets and special characters. Another bonus, if you’ve already created your profile in a Word document, sections of it can easily be copied into other social media platforms to keep your branding unified.

You can also add bullets and special characters to your Summary, Experience and Education sections  - but only if you copy and paste it over.

Another bonus, if you’ve already created your profile in a Word document, sections of it can easily be copied into other social media platforms to keep your branding unified.

Tip Three: Know your Keywords

Like any website, LinkedIn’s internal search engines weigh your keywords heavily in its search. Make sure you place your most important search or keywords and keyword phrases strategically throughout your profile. Some places you might want to consider are your:

  • Professional Headline (120 characters)
  • Summary (2000 Characters)
  • Title Fields (100 characters)
  • Interests (1000 characters)
  • Recommendations
  • Education (Activities and Societies)
  • Skills (50 skills

Check to see the skills and keywords your competitors are using if you feel stuck.

Tip Four: Keep your Name Clean

Put only your first name in the first name field and your last name in the last name field. If someone is searching for you by name, LinkedIn will have a hard time finding you if your last name looks like this:
John Smith LION 941-555-1555.

And besides, it goes against LinkedIn’s EUA (End User Agreement) to have anything other than your name in the name field. LinkedIn will essentially "Blacklist" you if you are reported - making your profile impossible to find in your keywords.  It's not worth it.  I know!  I have Viveka von Rosen: LinkedIn Expert and when a competitor turned me in, you couldn't even find my profile under my own name for several years... probably costing me hundreds of thousands of dollars!.

Tip Five: Keep your Photo Professional

I recommend a close-up and a smile. A full body shot of you and your family, you and your car, you and that fish you caught last week is unclear and unprofessional.

Also, LinkedIn doesn’t like logos. In the End User Agreement, it states that if you are going to post a picture it MUST be your likeness.

Tip Six: Don’t Ignore the “Share an Update” Function

LinkedIn’s update function is much more robust than it used to be. People can now like, share, and comment on your updates – which helps to build relationships within LinkedIn.

Ninja Trick: It’s easy to post to LinkedIn (on your homepage, to groups, to Twitter and to individual members) using LinkedIn’s Sharing Bookmarklet. Just click on a page you want to share (say this post) and click on the “Share on LinkedIn” link.

Tip Seven: Personalize your Public Profile URL

Make sure your public profile reflects your name, your business, or your area of expertise: www.linkedin.com/in/JohnSmith or www.linkedin.com/in/ExecutiveConsultingExpert or www.linkedin.com/in/CompanyName

Nothing says, “I’m a LinkedIn neophyte” like a public profile that reads: http://linkedin.com/in/firstname-lastname9890734-akjshfiho

Tip Eight: Personalize your Websites

When you edit your website, the drop down menu gives you the option of “other”. By clicking on that, a new field opens up that allows you to type in your business name, website name, call to action, or description of your website. So instead of “Company Website” or “Personal Website”, this section can read “Click here for more leads” and “Hire Viveka to speak” and “Book time with me”.

Tip Nine: Juice up your “Experience” Section

“Experience” is more than your resume.

  • Make sure the jobs you choose to list support your current career.
  • Make sure you put all your keywords in the title section.
  • Make sure you add all your experience: blogs you write, volunteer work you do, etc.

Use the 2000 characters in the Experience description section to tell people why they should hire you, your company, or buy your products or services. Tell a “save the day” story. Put in a testimonial.

Tip Ten: List your “Additional Education”

Make sure you list your certifications and licenses as well as traditional education. LinkedIn has now added new sections where you can list areas of expertise, publications, patents licenses, and certifications. If you patented the calorie-free cheesecake, shouldn’t people know that?

Tip Eleven: Get Recommendations

When asking for recommendations, provide a bulleted list of your skills, strengths, and services so people will write a more complete recommendation and not: “She’s nice”. With the new user interface getting recommendations from key and influential people and industry thought leaders is even more important.

Tip Twelve: Add Special Sections

LinkedIn makes it a lot easier to add additional work-related expertise:

  • The languages you speak.
  • The volunteer work you do.
  • The licenses and certifications you have
  • The patents you have won
  • And for students or job seekers – the grades you've achieved, and the courses you've taken.

Not only is it important to add these items to your profile because they differentiate you from everybody else out there, but you can also add more keywords to these sections and that will make your profile more findable.

Tip Thirteen: 6 Steps to Adding Rich Media Content

  1. First of all, make sure that you are in edit profile mode.
  2. Scroll down to your Summary section, your Experience section, or your Education section.
  3. Click on the add media link that looks like the little square box between the pen and the positioning arrow.
  4. Add your link. (Your video, image, document or presentation must have a URL address)
  5. Once you’ve added the link, you can edit the title field and description
  6. Then all you have to do is hit save. And you’ve got your video/your image/your presentation smack dab in the middle of your LinkedIn profile.

Adding Media not only makes your profile look better, it adds credibility and proves that you actually know what you are talking about.  Consider adding client testimonials in video or written form in a PDF.  Upload your portfolio. Share a link to a Magazine article or interview promoting you or your company. Add product demonstration videos.  Add a PDF of your brochure or one sheet.

"Next Steps."

These are just a few things you can do to create a more attractive (and attracting) profile on LinkedIn.  But if your REALLY want your LinkedIn profile set up properly, then check out my Premium Profile Builder.

Click here to learn more.

The Premium Profile Builder is the most complete LinkedIn Profile Training you can buy.

PS... In case the BIG GIANT BLUE BUTTON didn't make it obvious, I'd love for you to share this article :)


About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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