How To Position Yourself as an Expert On LinkedIn

By: Viveka Thursday December 1, 2016 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Expert, LinkedIn profile, LinkedIn Publisher

I often get asked how it was that I became the “LinkedIn Expert”. The simple answer is… I got the name first. I was also very lucky to get into a new industry early on (meaning the URLs and the handle “LinkedIn Expert” hadn’t been taken yet.) And I was fortunate to create a bit of a name for myself since there really weren't too many other people doing what I was at the time.  (Especially as a female in what was then a male dominated world.)   But really, becoming an expert in my industry, besides luck and timing, was a combination of diligence, work, and positioning.

Not everyone needs to be a “LinkedIn Expert.” But you can be an expert in your field on LinkedIn! Here are some steps to take.

KISS Keywords

First of all, know what people are looking for. I tried on all kinds of titles when I first started:  “Chief Social Media Officer” and “Social Networking Director,” and “Social Evangelist.”  But all people were really looking for was a LinkedIn consultant. It's important to know what other people are looking for when they're looking for someone like you. Especially if you are engaged in a relatively new or unique industry that people might not know too much about.

Once you have your list of Keep It Simple Stupid keywords, pepper them throughout your LinkedIn profile. Don't stick with just one keyword – use a variety in a variety of areas like the description in your Experience section, Interests, Publications and Projects.

Skills and Keywords

Make sure that you have your keywords and search terms listed in Skills too. If you don't do it, LinkedIn will do it for you. And the skills that LinkedIn suggests for to other for you are not always the most accurate ones.

You can turn off those annoying Skill Endorsement notifications – but be careful with this. You might be doing someone else a favor trying not to annoy him or her with constant endorsement requests through LinkedIn, but it also means that you'll get less endorsements. And less endorsements looks like less expertise. It's easy enough for us to say that we are experts in something. The strength of endorsements is that other people say that too.

Show It – Don't Just Say It

Another way of showing your expertise is using the Media button to add examples of your work, interviews, Podcasts, newspaper, magazine, and blog articles. Anything that really showcases your expertise.  You can say you’ve been on Fox news or had an article in Money magazine – but if its true, then share a link to the interview or take an image of the article and upload it in your Summary, Experience or Education section.  Got your MA at Harvard you say?  Then take a pic of your degree and upload it under your schooling.  Lots of folks say they are experts, gurus and mavens.  Prove it by showing it to be true.

Publications and Projects

Another thing you might want to add to your profile are publications and projects.  I like projects and publications because you can add links driving traffic back to your published article or book, or back to your online project.

With projects and publications you can also add people you've worked with, lending credibility to your work as well.  Make sure to fill out those description areas with keywords too, because those sections of LinkedIn are also searchable – meaning you are more findable!  I got my book deal because Wiley found me on LinkedIn and saw examples of my writing.


Speaking of showing off your writing skills – start using Publisher!

What I love about Publisher is that the posts show up under your profile, like your old Activity Feed used to. And Posts are searchable under the Articles search, which also lends itself to visibility and findability.  I'm not sure yet how these posts will show up in Google - but my guess is that they will do pretty well.

You know you have LinkedIn Publisher when you get an email from LinkedIn telling you that you have it - or you have the little pen in your updates field.

Once you have it:

  • Create some new content or re-purpose an existing blog post
  • Add formatting, hyperlinks, images, bullets, media etc.
  • Save it
  • PREVIEW IT. (You want to catch any wackadoo formatting)
  • Post it to your network.
  • Share it on all your social networks

So you can see that LinkedIn really does give you the tools you need to position yourself as an expert in your field.  Take the time to add these different features and sections, and you will be on your way to getting more visibility, PR, and hopefully more business!

"Next Steps"

These are just a few things you can do to create a more attractive (and attracting) profile on LinkedIn.  But if your REALLY want your LinkedIn profile set up properly, then check out my Premium Profile Builder.

Click here to learn more.

The Premium Profile Builder is the most complete LinkedIn Profile Training you can buy.

PS... In case the BIG GIANT BLUE BUTTON didn't make it obvious, I'd love for you to share this article :)


About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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