I Didn't Sign Up For Your Freaking Newsletter!

By: Viveka Monday June 2, 2014 comments Tags: Viveka von Rosen, LinkedIn Connections, Email List, Good LinkedIn Etique

LinkedIn Pet Peeve Number One –  Automatically Adding me to Your Email List.

I’ll connect with you on LinkedIn if I think we’ve be of benefit to each other.

I’ll sign up for your email list if I think you have content I’ll be interested in.

I did not connect with you on LinkedIn just so you can add me to your mailing list without my opt in!

I’ve been on LinkedIn for over 8 years and been invited to connect by thousands of people (27, 964 in fact) and at least 20% of those people have just popped me into their newsletter list.  99% of those have been unsubscribed to by me.

I suppose if we connect and you want to automatically add me to a list that INVITES me to opt in, I might say yes.  Do it without my consent and it’s a big fat NO!

So in all those years and with all those invites exactly 1 person did it right:  Georgy  Thomas.  Georgy helps people self publish- which actually is an interest of mine and of many of my connections.

A few days ago, Georgy reached out to me with this simple message:

He didn’t even impose a link on me.  If I wanted to be a part of his newsletter, I had to respond.  Now the Marketing person in me is thinking:  Make it easy, add the sign up link in your letter.  The second thinks – if someone responds wanting to sign up, then they REALLY want it AND Georgy has now had two interactions with the individual  - which only adds to Top of Mind Awareness with an invested prospect.  That might, in fact, be genius!

So Georgy – well done.  As a thank you I will not only sign up for your newsletter, I’ll put the link here for my network! http://goo.gl/wK61r0

Sometimes doing it right does pay off!!!  

What's your biggest LinkedIn Pet Peeve?


About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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