Sunday October 13, 2013 comments Tags: Dave Kerpen, Likeability and Link, LinkedIn, LinkedIn Influencer

It pays to be LIKEABLE!

Who is this Dave Kerpen Character?

First of all – can I say that it’s amazing that Dave Kerpen is giving us an hour of his time on Tuesday (Oct 15th  - 8 PM ET).   But then again, he is imminently likeable  - and it turns out there’s some really great benefits to being likeable (like buildings named after you for one thing!) In case you have been living under a rock, Dave’s the author of numerous New Your Times and Amazon best sellers (see below), including his latest book that we are going to announce on the #LinkedInChat.

Besides all that - how cool is it to be branded for Likeability???  You might recognize Dave Kerpen if you use LinkedIn a lot since he’s (in my opinion) one of LinkedIn’s better Influencers (

Dave posits “you can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyper-connected society: if your business isn’t likeable, it will fail.”  Some of his books include his groundbreaking bestseller Likeable Social Media, that changed the way businesses interact with their customers on a daily basis and Likeable Business that lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success.

Likeability and the #LinkedInChat

All of which we will talk about on the #LinkedInChat (and don’t worry – we’ll create a Storify for you if you can’t make it! Tuesday October 15th at 8 PM ET)  Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world – and in our case - LinkedIn, it literally pays to be likeable.

So what are a few of the 11 principles of business likeability? (You’ll have to read his book or listen in on the #LinkedInChat to hear them all!)

  • LISTENING—to customers, colleagues, shareholders—and competitors
  • AUTHENTICITY—because today’s savvy customer always knows when you’re faking it
  • TRANSPARENCY—honesty builds trust, and any deviation can destroy your reputation
  • ADAPTABILITY—managing change and finding new opportunities is critical to success today
  • SIMPLICITY—in design, in form, and in function
  • GRATEFULNESS—every “thank you” is appreciated . . . and generates surprising returns!

As Dave says, “Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable—which in turn creates a more likeable customer experience.”

A Bit More About Dave Kerpen 

Dave is the CEO of Likeable Local (a social media software startup for small businesses), as well as the chairman and former CEO of Likeable Media. Likeable Media was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the United States. In 2012 Likeable Media was named one of Crain’s Best Places to Work in New York City.

Dave is now part of LinkedIn’s new Thought Leader Program and has been featured on CNBC’s “On the Money”, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs. Dave has also keynoted at dozens of conferences across the globe and webinars for organizations such as WOMMA, TEDx, SXSW, and the American Marketing Association.

Dave’s 1st book was a NY Times bestseller – Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks. His 2nd book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, debuted November 2, 2012.

Dave is proud of his Likeable business accomplishments but prouder of Charlotte and Kate, his two daughters at home in New York.

Here is Dave's podcast page:

Here is Dave's LinkedIn influencer page: 

 LinkedInChat Questions for Dave

  1. Tell us something about yourself that we wouldn’t know by reading your bio.
  2. Now really, isn’t this whole likeability thing kind of unicorns and glitter?
  3. Can you tell us a bit more about how likeability can in fact catapult you to success?
  4. What are some of the coolest things that have happened to you personally because of likeability?
  5. How about some cool results your clients have experienced because of their increased likeability factor?
  6. What are some tips you would share to become more likeable on LinkedIn?
  7. How does one become an Influencer on LinkedIn?
  8. So – I heard a rumor of a new book?  Can you tell us more?
  9. Any last words of advice?