Tuesday March 25, 2014
#LinkedInCHat with Davis Schneider of LinkedIn Small Business Services
Davis Schneider is a Content Marketer and Small Business Advocate over at LinkedIn and has been kind enough to join our #LinkedInChat to answer all our questions!
I met Davis thanks to my Premium account! I was checking to see what employees from what companies had been viewing my profile – and saw Davis was one of the folks from LinkedIn. Since I tell other people to reach out to folks who have viewed their profile, I decided to reach out to Davis too! And he responded. We had a quick phone call and I was gratified to learn how seriously he – and LinkedIn – take the small to medium size businesses on LinkedIn – which is most of us!
According to his LinkedIn Profile, Davis acts as content lead for LinkedIn's small business segment. He also manages LinkedIn’s small business social channels, including Twitter (@LinkedInSMB) and SlideShare. (You can thank him for many of the great Slideshare presentations LinkedIn now has!
One resource Davis pointed me to was the LinkedIn Small Business Microsite – one of my new favorite resources: http://smallbusiness.linkedin.com/
He has also created the LinkedIn Live events program, which provides a forum in which small business leaders and entrepreneurs can learn how their peers are getting the most out of LinkedIn.
LinkedIn for Small to Medium Sized Businesses (SMBs)
According to LinkedIn, small and medium-sized businesses (SMBs) are considered engines for economic growth, and with good reason. They contribute $5.5 trillion in annual revenue in North America, according to Dun & Bradstreet. They’re usually eager to grow their companies, and are always looking for new ways to raise the profile of their brands and rev up their marketing efforts. With 4 in 5 SMBs currently using it, social media use spans over 1 million SMBs in North America,
impacting more than $4.5 trillion in revenue. Another 9% of SMBs intend to use social media in the near future, further expanding the share of revenue social media can impact.
Since social media plays such a critical role in these growth and marketing efforts, (according to the new LinkedIn survey of financial decision makers at SMBs in the U.S. and Canada.) LinkedIn is paying much more attention to supporting its SMBs through social media. According to LinkedIn’s white paper “Priming the Economic Engine,” sixty-one percent (61%) of SMBs finding social media useful in gaining new customers and 49% of SMBs use social media to learn, either from their own peers, experts, or partners.
LinkedIn wants to help small businesses succeed using social. That's why they've developed the new Small Business Resource Center, with tons of tips and best practices to help small businesses make the most of LinkedIn.
We’ll ask him more about these numbers and resources in the Chat!
Small Business Microsite: http://smallbusiness.linkedin.com/
Personal Branding Checklist: http://live.linkedin.com/content/dam/live/global/en_US/site/pdf/Small_Business_Personal_Branding_Checklist.pdf
Marketing Checklist: http://live.linkedin.com/content/dam/live/global/en_US/site/pdf/Small_Business_Marketing_Checklist.pdf
Selling Checklist: http://live.linkedin.com/content/dam/live/global/en_US/site/pdf/Small_Business_Selling_Checklist.pdf
Hiring Checklist: http://live.linkedin.com/content/dam/live/global/en_US/site/pdf/Small_Business_Hiring_Checklist.pdf
Personal Branding Small Business Tips and Insights: http://smallbusiness.linkedin.com/personal-branding.html
Small Business Marketing Tips and Insights: http://smallbusiness.linkedin.com/small-business-marketing.html
Small Business Sales Tips and Insights: http://smallbusiness.linkedin.com/sales.html
Small Business Tips and Insights for Hiring: http://smallbusiness.linkedin.com/hiring.html
Tips for Perfecting your Profile: http://smallbusiness.linkedin.com/personal-branding/linkedin-profile-tips.html
Tips for Networking: http://smallbusiness.linkedin.com/personal-branding/networking-tips.html
Tips to Establish Thought Leadership: http://smallbusiness.linkedin.com/personal-branding/build-your-expertise-online.html
Tips on Following Good Content: http://smallbusiness.linkedin.com/personal-branding/stay-informed.html
LinkedIn's Small Business Playbook: http://smallbusiness.linkedin.com/content/dam/smallbusiness/site/Small_Business_Playbook.pdf?htrk=biz_sb_lms_home_b_playbook
Tips on Building your Company Page: http://smallbusiness.linkedin.com/small-business-marketing/building-your-brand.html
Tips on creating a top-notch SlideShare: http://t.co/4A61bZRUZk
Tips for Reaching Decision Makers: http://smallbusiness.linkedin.com/sales/reach-decision-makers.html
Tips on Building an Employer Brand: http://smallbusiness.linkedin.com/hiring/employer-brand.html
Job Posting Tips: http://smallbusiness.linkedin.com/hiring/job-posting-tips.html
Tips on How To Find the Best Candidate: http://smallbusiness.linkedin.com/hiring/find-candidates.html
#LinkedInChat Questions for Davis
Q1: Tell us a bit about yourself – things in your bio and a something only a few people know
Q2: Tell us about your path to LinkedIn.
Q3: I think the perception is that LinkedIn for jobseekers/recruiters & enterprise – how are you changing that?
Q4: What are some more stats about SMB and LinkedIn?
Q5: Tell us more about the microsite (and where can we find it.)
Q6: Are people making enough of Slideshare? How can they use it better?
Q7: What other resources should we know about.
Q8: Do you have to have a Premium account on LinkedIn these days?
Q9: What’s your best piece of advice regarding LinkedIn for our chatters?
Q10: What’s the best business advice you ever received?
Q11: Any last words?