But wait - there's more... that you can do with your LinkedIn Company Page

By: Viveka Saturday December 11, 2010 comments Tags: LinkedIn Tips, LinkedIn Strategies

LinkedIn Company Page Analytics...

Page Editing Management...

Recommend Buttons...

...and more!

LinkedIn Product and Services Recommendation Button

LinkedIn has really put some time and effort into making their Company Profiles (over a million to date) more interactive.  I mentioned earlier the new Products and Services Tabs, where you can not only add your individual products and services, but use LinkedIn’s new recommendation button to get product recommendations not only from within LinkedIn itself, but from anywhere you decide to post the Recommend Button.

In case you missed it in my previous article– here’s the code again:

Who Can Edit Your Profile?

What has been scary to me for awhile, is that there was no way to control who edited your company page.  Anyone with an [email protected] could edit your profile.  Finally LinkedIn gives you the option of choosing who gets access to that editing button.  Which is a really big deal for both large and small companies that might have some LinkedIn savvy irate employees, or even well-intentioned employees who don’t really know what they are doing.

To change who can edit your LinkedIn Company Profile, simply go to your Company Page on LinkedIn, click on the edit button, and under Company Pages Admins

Choose “Designated users only “.  At this time the default is “All employees with a valid email registered to the company domain” can edit your Company Profile.  Scary!

Eventually I am hoping LinkedIn will give us the opportunity to remove employees who don’t work for us (but that have our company listed in their profiles and therefore show up as employees!)

LinkedIn Company Page Analytics

Another thing I asked LinkedIn for as a Christmas present was some analytics – and guess what – we have them now.  On your Company home page, they now have analytics for all kinds of things!  You can now see how many LinkedIn members are visiting your Company Page and how many LinkedIn members are following your company. You can also see what industries, functions and companies these professionals come from. Finally, you can also track how they are interacting with your Careers Tab or Products and Services Tab, how many are clicking on your promotional banners, and how many choose to contact employees at your company.

I want to thank Jeff Weiner and all the awesome folks over at LinkedIn for the work you are doing to make this a more usable and interactive site!  Well done!

What would you Like LinkedIn to add or change to their line-up?  Let me know in the comments page below.


About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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