Lance Scoular: International Man of Mystery - Ok - Of Social Media!

By: Viveka Tuesday January 22, 2013 comments Tags: LinkedIn, Social Media, Social Media Speaker, #LinkedInChat, LinkedIn Chat, Viveka von Rosen, LinkChat, Lance Scoular, The Savvy Navigator

Lance Scoular:  The Savvy Navigator

LanceScoularsWorldI am super excited to bring Lance Scoular to the #LinkedInChat.  He’s an incredibly successful international businessman who will be bringing his years of experience to the chat tonight. (Read about him here:

Not only was he raised in import, export, and shipping – creating a very successful international trade business within that industry - but he is one of the thought leaders in social media strategy and training.

With over 40 years as a practitioner, facilitator and trainer in the International Trade and Transport sector (Import/Export), and initially a social media sceptic, Lance was dismissive of LinkedIn and Facebook invitations he received from students and clients in early 2008.

In January 2009, when he started testing the business application of social media platforms, he had his “aha” moment, when he inadvertently became a business matchmaker on Twitter. He introduced two business people, a Romanian requiring a copywriter for a job and a copywriter in Israel, from his home in Australia. This led to a successful business transaction for them both.

That’s when he realised the enormous potential of building strategic social media networks for business or professional purposes, either locally or globally.

Since that time, he has developed, tested and implemented various “common sense” social networking strategies, not only for himself, but also for a select group of business professionals.

LinkedIn International Statistics

    • LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.

    • LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful.

    • LinkedIn is currently available in eighteen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.

    • Sixty-four percent of LinkedIn members are located outside of the United States, as of January 9, 2012.


200m+ professionals around the world as of January 9, 2013

    • 74m+ members in the United States as of January 9, 2013

    • 11m+ members in Brazil as of January 9, 2013

    • 7m+ members in Canada as of January 9, 2013

    • As of the school year ending May 2012, there are over 20 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.

EMEA REGION (Europe, Middle East and Africa)

    • 50m+ members in the EMEA region as of June 30, 2012

    • 2m+ members in South Africa as of December 11, 2012

    • 1m+ members in the UAE as of October 1, 2012

    • EUROPE: 39m+ members in Europe as of June 30, 2012

    • 11m+ members in the UK as of January 9, 2013

    • 4m+ members in France as of September 5, 2012

    • 3m+ members in the Netherlands as of December 6, 2011

    • 3m+ members in Spain as of March 27, 2012

    • 4m+ members in Italy as of December 4, 2012

    • 3m+ members in the DACH region (Germany, Austria and Switzerland) as of November 23, 2012

    • 1m+ members in Belgium as of September 22, 2011

    • 1m+ members in Sweden as of June 20, 2012

    • 1m+ members in Turkey as of February 10, 2012

    • 1m+ members in Denmark as of November 30, 2012 


37m+ members in Asia and the Pacific as of January 7, 2012

    • 18m+ members in India as of January 9, 2013

    • 3m+ members in Australia as of March 12, 2012

    • SOUTHEAST ASIA: 4m+ members in Southeast Asia as of January 29, 2012

    • 1m+ members in Indonesia as of February 21, 2012

    • 1m+ members in the Philippines as of March 12, 2012

    • 1m+ members in Malaysia as of November 28, 2012


#LinkedInChat Questions for Lance:

Q1: Tell us a little bit of your background and history – what’s makes you the Savvy Navigator?

Q2: You were a bit of a social media skeptic at first, what changed your mind?

Q3:  Once you saw the potential of social media and social networking, how did you proceed?

Q4:  What is one way LinkedIn is particularly helpful when doing international business?

Q5: Can you give us some examples of how you’ve used LinkedIn to grown your international business?

Q6:  How are you using LinkedIn every day in your business?

Q7:  So what do you think of the new user interface?

Q8:  Any Ninja tricks or special practices you’d like to share with us?

Q9: Does anyone have any last questions for Lance?


About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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