Marketing Like A Chik tells us about "Social Media Rules Of Engagement � 10 Concepts For Understanding Online Communities"

By: Viveka Wednesday September 23, 2009 comments

I usually don't do this - but I really liked Coree's latest blog:

Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities

Here's the outline - but you can check out her homepage for the detail

Here are some very basic Social Media Rules of Engagement:

1.  Be Transparent

Your honesty (or dishonesty) will be picked up right away in social media communities.

2.  Be Judicious

If you're writing about a topic that you're not completely familiar with you should make this clear to your readers.

3.  Be Smart

Make sure your efforts to be transparent don't violate your employer's privacy, confidentiality, and legal guidelines.

4.  Perception is Reality

In online social networking, the lines between public and private, personal and professional are blurred. Just by writing on a subject you are creating perceptions about your knowledge and expertise in that area.

5.  It's a Conversation

Talk to your readers like you would talk to real people standing in front of you or on the phone.

6.  Are You Adding Value?

This is probably the most important rule of social media engagement.  The best way to get your blog or conversations read is to write things that people will value.

7.  Create Some Excitement

It's a big world out there and there are plenty of voices and opinions to listen to. Look for important contributions to the world and to the future of technology or your personal industry.

8.  Be a Leader

There can be a fine line between healthy debate and an argument. You don't necessarily need to respond to every criticism or jab.

9.  Did You Screw Up?

If you make a mistake, admit it. Be upfront and be quick with your correction.

10.  Before You Hit Enter

If you're about to publish something that makes you even the slightest bit uncomfortable, don't shrug it off and hit 'Enter.'

And once again - check out Coree and her great blog at


About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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