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8 Ways to Rock Your Personal Brand on LinkedIn

By: Viveka Monday March 13, 2017 comments Tags: Viveka von Rosen, LinkedIn, Personal Branding, LinkedIn Tips

We can probably all think of a Brand. Go ahead. I'll wait. Got one in mind? But not everyone runs a multi-billion dollar company with instantly noticeable slogans and logos. Sure, maybe one day you will have a business likeNike or Apple, and maybe you've already thought about building your business brand, having invested in a great logo and website and style sheet with Lobster font. But what about folks who don't own businesses or run marketing departments? What about the jobs seekers and employees? What do they care about branding? The fact is, if you are in business, you have to think about how you portray yourself in your business, industry and to the world. You have to consider your personal brand, and if it is strong enoughto guarantee you stand out from the competition. ... Read More

Common Sense Is Essential To Business Success – by Howard Lewinter

By: Howard Lewinter Monday February 27, 2017 comments Tags: Howard Lewinter, business tip, business success

Business is a mixture of so many things happening in your business day all at the same time. As a successful business person you have to wade through many, many things simultaneously. Some would refer to it as multi-tasking, but its much more than that. Theres What you want to have happen in your business day What will happen What can happen What you and your co-workers can do. Thats why the role of common sense is essential to business success every day. When you write your daily, weekly, monthly or yearly business plan, it is usually written with what should happen. Yet you need to pause and consider carefully both the short term and the long term business viewpoint. Asking yourself: Whats realistic? If the business plan isnt realistic. If you cant produce... Read More

7 Social Media Power Techniques

By: Viveka Thursday January 26, 2017 comments

7 Social Media Power Techniques

Intodaysdayandage, socialmediaplaysan importantrole inonesbusiness.Alotof consumersarespendingmore timeondifferentsocial platforms.Thatiswhy marketersbuildtheirbrand andconnectswiththeir targetmarketthroughit. Increaseyourbrandssocial mediapresenceandcustomer engagementbyfollowingthese powerfultechniques. Heresaninfographicfrom Visme( ) that detailsthestepbystep strategy on assuringthe successofyourbrandor business. ... Read More

Business Success Requires Clear Thinking Every Day by Howard Lewinter

By: Howard Lewinter Monday January 23, 2017 comments Tags: Howard Lewinter, business tip

The legendary ads of Nike feature the slogan: Just do it . Yet when it comes to managing your business day perhaps you shouldnt always follow the same words. Smart daily business strategyrequiresclear thinkingat all times forbusiness success. Consistent business success involves many factors. Such as: The business marketplace The economy The industry you are in such as IT, manufacturing, software, construction, digital marketing and social media, etc. Your business knowledge and experience The people or co-workers on your business team Customer or client needs Significant developing trends impacting business Plus many other aspects targeted to your unique way of doing business. There are so many business related matters on your mind each day... Read More

Interview with me about LinkedIn and Social Selling Practices

Friday January 20, 2017 comments

This article was originallyrun on Expert Interview Series: Viveka von Rosen of Linked Into Business About Maximizing the Effectiveness of Your LinkedIn Account Q: Why has LinkedIn remained so popular when compared to all other professional networking sites on the Internet? I think LinkedIn has stayed pretty steady because it doesn't pretend to be anything other than it is: a social business networking site focused on the growth of its members' businesses. You know what you are getting with LinkedIn. It's not terribly sexy, but it works. Q: How can LinkedIn users easily improve their profiles? I think because it's not as exciting as Facebook or Snapchat, people forget that it is still an important place to establish and promote your business brand. Doing... Read More

What to do now that we are losing LinkedIn’s CRM features (Saved and Advanced Search, Tagging and Notes)

By: Viveka Wednesday January 18, 2017 comments Tags: LinkedIn, LinkedIn Tags, Nimble, Dux-Soup, LinkedIn Expert, LinkedIn Tips

You have probably heard rumors about all the changes being made to LinkedIn in the next few months. (If not, read this article). One of the biggest changes is that we are losing the Advanced search as well as saved searches, tagging and note-taking. All CRM aspects of the FREE LinkedIn service are going away. Which is a HUGE bummer for people who have been actively prospecting using these tools with their free LinkedIn accounts. The solution within LinkedIn is to upgrade to Sales Navigator (which I personally love,) but at $79 a month, that is going to be outside of most peoples wheelhouse! Another solution is to use the Chrome Extension Dux-Soup which has both free and paid version and works to create Tags and Notes for your prospects on LinkedIn (when using Chrome.) ... Read More

5 Ways to Sell on LinkedIn

By: Viveka Monday January 9, 2017 comments Tags: LinkedIn, LinkedIn Sales Strat, Viveka von Rosen, LinkedIn Expert, Social Selling

LinkedIn is one of the oldest (2003) and really one of the more sophisticated social media sites for business people. Designed to connect professionals and showcase their resumes, few companies thought to market their products and services on the platform in the early days. Today, however, it has grown into a thriving community that presents plenty of opportunities for sales with just a little bit of creativity. Here are five ways you can sell on LinkedIn without really selling! Join Groups Even though LinkedIn groups are not what they used to be, if you pick the right group, they can still be a great place to find and connect with like-minded individuals. Social Selling on LinkedIn works best when you are a part of the communities you wish to sell to. Fortunately,... Read More

9 Reasons Business People Think LinkedIn Marketing Strategies Are a Good Idea

By: superadmin Monday January 2, 2017 comments

It has long been said that to succeed in anything business, sales, marketing, football you first must uncover where the people are and find a way to be there first so they find you. Well, that may not apply to football exactly, as there you are attempting to find where the people arent. However, it all comes down to the people equation to achieve success. Which is exactly why LinkedIn marketing strategies have become a good idea. Lets look at 9 clear cut reasons as to why you too should be using LinkedIn Business Community My guess is that you are in business to increase your profit in some way. Be it through sales or connecting right people together (which requires sales) or what have you. With the power of the Web you could do this with a FB fan page, YouTube video,... Read More


By: Viveka Tuesday December 20, 2016 comments Tags: #HelpedMeIn2016


#HelpedMeIn2016 Its kind of cool when you get to hang out with the cool kids. All those years of being a geek in high-school are washed away when I get to use sentences like: My friend Keenan So my friend Jim Keenan , started a meme for people to share who impacted them the most in their business growth in 2016.Wed love for you to adopt this meme too. Use the #HelpedMeIn2016 (and make sure to tag me when you share!) Here's the original post (with the questions I didn't answer... oops. I'm not good at following rules!) Anyway, there are so many people who helped me this year in 2016. Choosing just one is so difficult! There are Influencers like Lee Odden and Brian Carter . There are the consultants who helped me turn my business around like AJ Amyx and April Woodcock .... Read More

What is the Difference Between the Old LinkedIn User Interface and the New UI in 2017 (and Why Should You Care?)

By: Viveka Friday December 16, 2016 comments Tags: Viveka von Rosen, LinkedIn, LinkedIn Expert, LinkedIn Changes, New LinkedIn UI

What is the Difference Between the Old LinkedIn User Interface and the New UI in 2017 (and Why Should You Care?)

LinkedIns New Look LinkedIn's new user interface is here. Well, its here for some of us like my friend Kate Paine . I dont have it , so a huge thank you to Kate for giving me access to her new LinkedIn UI! I have a video you can watch of my UI comparison here ! Lets take a look at LinkedIn side by side so you can see what's new on LinkedIn, what's gone away on LinkedIn, what's better with the new LinkedIn user interface, and what's not so hot! First of all, wow, LinkedIn changed colors, right? It's been some form of blue, black, and white, and gray for at least nine years. They've moved to this dark teal color. How does this affect you? Well, probably not much at all unless you are colorblind. Having said that, the reason LinkedIn is giving for the new user... Read More