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Thursday November 1, 2012
LinkedIn Tip: How to Add a Poll to Your Company Page Adding a poll to your Company Page is fairly easy: Under the More menu, choose polls Create your poll Feel free to share you poll on your personal updates: LinkedIn, Twitter and Facebook Embed the poll in you blog Grab the poll URL and then add it to your Company Updates Remember to add a CTA (Call to Action) like: "Take poll below" or "Click on Link to Take Poll" And Voila! You now have a poll on your Company Page updates! For more tips like this, buy "LinkedIn Marketing: An Hour a Day" ... Read More
Saturday January 15, 2011
10 ways to target your ideal client as a B2B To read part one of how to use LinkedIn as a B2B click here To read part two of how to use LinkedIn as a B2B click here 10 ways to target your ideal client as a B2B LinkedIn is all about creating relationships. Whether you have a large or small network on LinkedIn, you are probably going to want to spend a little time researching and getting to know some strategic connections in your LinkedIn network. Here 10 tips to get you started: 1. Use the Advanced Search which will allow you to specifically target the “type” of person who would make an ideal client (sort by “relevance” and “expanded” view) 2. Use a Boolean Search (AND, OR, NOT and “”) Invite the strategic people you find... Read More
Wednesday December 22, 2010
The latest applet to benefit from LinkedIn's efforts to become more social, and more usable, is the LinkedIn poll. To find polls, go to "More" then scroll down to "Polls" While I still think the information you will gather from LinkedIn Polls will remain skewed (being birthed and hatched in a relatively closed network of business professionals). Polls are a most excellent way to start conversations, increase TOMA (Top of Mind Awareness) and SME (Subject Matter Expertise) and thought Leadership (Gotta love the buzzwords.) Here's what LinkedIn has to say about their newest features: Over one million professionals have used LinkedIn Polls to survey professional audiences and analyze the results. Now - if you have an audience anywhere on the web - this will help you to... Read More