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Tuesday November 15, 2011
Branding and Keywords Who are you? What do you have to offer? Why should I buy from you? What makes you different? How would I describe your services? Your brand? Your product? The clearer you are on your brand, the better you represent yourself, the more business you will attract! YOU are your Brand. Inbound Marketing has changed the way we do business. Whether you are a B2C, B2B, Employee or Executive, your clients want to work with individuals, not some corporate entity. There needs to be a balance between the company, and the individual representing the company. Even employees are becoming representatives of company brands. For that matter, your clients and customers are becoming the unpaid sales evangelists for your brand. So your brand MUST be... Read More
Tuesday March 29, 2011
Keywords and Branding If you are involved in marketing at all, you’ve heard the term “Branding” which- according to the BusinessDictionary.com , is defined as the: Entire process involved in creating a unique name and image for a product (good or service) in the consumers' mind, through advertising campaigns with a consistent theme . Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers . So – the first thing to do is get very, very clear on the unique name and image you want associated with your product or service. In later weeks we will cover marketing strategies and customer loyalty strategies, but first things first. When someone mentions a product or a service that you create or... Read More