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Saturday May 2, 2009
Here's the bonus right up front - when LinkedIn tells you your profile is 100% complete, don't believe it! Here's why: 1. Don't put anything in the name field - other than your name. I catch many "super users" (usually recruiters) making this common mistake. Thinking they will be more "contactable" they add email addresses, phone numbers and group affiliations into the "name" field (when editing "Basic Information" on LinkedIn. ) They think that: John A. Smith ([email protected]) LION will get them more hits than a simple: John Smith (Hey - I did this too when I first started on LinkedIn) The problem is that LinkedIn will categorize you incorrectly, which means you'll be harder to find when someone types your name in. It also means you will be harder to find in the "contacts"... Read More
Tuesday April 28, 2009
Social Media and You: Or - How I Doubled my Business in a Year If you have been watching ABC, or bought shoes from Zappos! lately - then you've been touched by social media. You can't avoid it, don't even try. No doubt you've seen your kids "message", their fingers moving faster than the speed of light? And wasn't that guy who created facebook TM a young whippersnapper of 19 (now an aged 24 year old billionaire)? So one must ask oneself, "Seriously, how could a tool utilized in such crazy, time wasting ways be a useful form of communications?" If you think social media (facebook, twitter, LinkedIn, MySpace, blogging, YouTube, etc.) is a waste of time, you are not alone. But wait - there must be something to it when facebook is bigger than some countries (population wise) and... Read More