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Tuesday July 29, 2014
What Happens After Your LinkedIn Campaign By Jorge Argota From an analytical stand point, numbers do lie and dont always tell the story. However, digging and drilling into your analytics will help you create the story. Along the way I will discuss the analytics of social media essentials so you have a better understating of your LinkedIn marketing campaign. When we talk about a LinkedIn campaign in reference to Google analytics, there are three ways to classify your data. LinkedIn Referrals The first type is social referrals: which happens to be the organic source e.g. shares of a post or an update which, in effect, brought visitors to your website through a link. You would also want to track your paid ads on LinkedIn. LinkedIn Plug-ins Then the second is the... Read More
Friday July 25, 2014
9 Lessons To Ensure An Effective LinkedIn Campaign By Jorge Argota Creating a LinkedIn campaign is a wonderful marketing channel to integrate your goals objectives. Whether youre marketing yourself or your business, LinkedIn will help you attain your objectives and goals. LinkedIn specifically caters to the B2B market. However, using LinkedIn effectively as a marketing campaign is a whole other subject. Lets dive a little deeper and empower you with digital knowledge. Lead Generation Lead generation has been around for a very long time and has evolved. As such we have to switch strategies and tactics and adapt to this channel. Building a list of quality leads should be your focus when creating a database of contacts. Customer Retention Keeping customer... Read More
Monday September 17, 2012
I t's Launch Day for LinkedIn Marketing: An Hour a Day I’ve read all kinds of blogs that say a little self-promotion is OK – so I hope you all will forgive me this but: MY NEW BOOK, LINKEDIN MARKETING: AN HOUR A DAY JUST RELEASED! I’m not usually given to shouty characters, but this is kinda a big deal for me. Its been an interesting process writing LIMHAD (My affectionate name for this rather bulkily titled book.) I thought I’d share some of the questions people have asked me during this process: Q: Do you really have to spend an hour a day on LinkedIn? A: Actually, that is the name of the series, so that became the name of the book. There are very few practices in the book that will take a full hour to complete. (And a few that might... Read More