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Monday November 7, 2016
Because the world of marketing is developing and changing, informing potential clients about your brand has become more challenging than ever before. Therefore, its a necessity to have a social media strategy in place in order to build a stable social media presence. To achieve the objectives of your social media strategy, you need brand advocates who can identify powerfully with your brand message and voice. Brand advocates of this nature will not only remain loyal but also faithfully advocate your product. You can find brand advocates working within advertising or branding agencies. They are qualified and become extremely knowledgeable of your business, products and entire brand. They know everything about your brand and talk much about it. These individuals play a great role in... Read More
Monday October 17, 2016
How-to Use Data Consumer Insights to Connect with Your Customers Today, more and more businesses are investing in their marketing efforts. Through these wise investments, they are now able to focus more on analyzing consumer insights and data, which allows these businesses to improve their brand identities and packaging designs. In the past, it was definitely a growing issue of concern that a number of small business owners simply didnt understand their customers behavior and experiences. Now more than ever, its important to become more involved in marketing and branding your business by effectively connecting with your customers. After all, these customers drive your sales, and we all know that sales equals revenue, and revenue equals success. Brand Identity ... Read More
Flipping The Branding Model Upside Down (Or How Everything I Knew About Branding Turned Out To Be False)
Tuesday February 9, 2016
By JR Little JR Little is a top media professional with over fifteen years experience in marketing and advertising, across multiple sectors with a wide range of Fortune 500 companies. From technology to finance to healthcare to consumer goods, JR has helped to shape and develop the messages and brands of some of the biggest companies in the world, around the world. Having started his career on a farm in rural North Carolina, JR quickly realized that the farmer''s life wasn''t for him, and moved into media and advertising. He found his niche in helping companies to adopt a data-centric (rather than brand-centric) approach and by listening to consumers - to intimately understand and consistently meet their needs and desires. JR currently lives in London,... Read More
Tuesday January 7, 2014
What are Your LinkedIn Goals for 2014? I had a Google hangout yesterday with some of the top social media folks in the world. (Not to drop names, but some of them were Jamie 60-Second Marketer Turner , Brian Conversion Scientist Massey and Ian Social Media Tools Guy Cleary and Phyllis Facebook Guru Khare .) We were talking about our goals and business plans for 2014. Naturally they were much more organized than I was. But it made me think about the fact that one of the first things I do with my clients is having them clarify their top reasons for being on LinkedIn. Here's a list of some of the typical goals or reasons for being on LinkedIn. Take a look at them (and I recommend prioritizing them to what is most important to you.) Better Lead Generation ... Read More
Thursday October 4, 2012
What are you doing Tuesday (Oct 9th) at 8 PM ET? I'll be hanging out with the one and only Mitch Joel on the #LinkedInChat! I can't quite believe it, but we have Mitch Joel to ourselves for a whole hour next Tuesday night on the #LinkedInChat. Now while I would really like to dominate his time, I guess it's only fair that I share him with the rest of you. So use the List.ly tool below the list/add whatever questions you have for Joel and I will ask them live on the chat. Of course you should join the chat to for this amazing opportunity to interact with one of the true thought leaders of our time! (www.tweetchat.com/room/linkedinchat) So- if you want to ask a question, you need to list it below. In order to do that, all you have to do... Read More