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Tuesday January 7, 2014
What are Your LinkedIn Goals for 2014? I had a Google hangout yesterday with some of the top social media folks in the world. (Not to drop names, but some of them were Jamie 60-Second Marketer Turner , Brian Conversion Scientist Massey and Ian Social Media Tools Guy Cleary and Phyllis Facebook Guru Khare .) We were talking about our goals and business plans for 2014. Naturally they were much more organized than I was. But it made me think about the fact that one of the first things I do with my clients is having them clarify their top reasons for being on LinkedIn. Here's a list of some of the typical goals or reasons for being on LinkedIn. Take a look at them (and I recommend prioritizing them to what is most important to you.) Better Lead Generation ... Read More
Wednesday January 9, 2013
Guest post by Howard Lewinter If you are a CEO or business owner: Why are you in business? If you are a management team member or an employee: Why do you work for the company you do? What drives you? What motivates you? Let’s go back to the beginning of each day. When you wake up in the morning, what’s the first thing you think about? What’s important to you? Not what’s important to someone else. Not what’s important to your customers or clients. What’s important to you? These are interesting questions to ask yourself. If you can come up with the answer when you go to work in the morning, any challenge that comes along, any problem, any situation, you’ll be able to resolve without any stress when you know where you... Read More