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Marketing Must Read: "Do It! Marketing" by David Newman

By: Viveka Friday April 12, 2013 comments Tags: #LinkedInChat, books, marketing, David Newman

About the Do It! Marketing Book The thing that makes the book unique is that it's a SALES-focused marketing book. So many marketing books focus on marketing for the sake of marketing. I've collected hundreds of ideas, strategies, tools, tactics, and scripts that will help you do marketing specifically to drive sales. More sales. Better sales. Bigger sales. That's the result of any strong marketing program. The other thing that I'm really excited about is the dozen or so "DO IT! Success Strategy Sidebars" throughout the book, with contributions from outside experts like you, Viv - folks whom I love and respect and who do great work in the realm of marketing, sales, social media, and business development. The book is part action handbook, part field guide, part... Read More

Have You Read Any Good Business Books Lately?

By: Howard Lewinter Tuesday March 12, 2013 comments Tags: Viveka von Rosen, business tip, biz tip, books

The Secret to Success is..... Do you Want to have a better life? Want to make more money? Want to improve your work relationships? Want to improve any of your business skills? If I gave you the simple formula to success would you follow it? Here it is: Read a business book. Read a trade journal. Read the Wall Street Journal or USA Today. I am always surprised when I suggest this to business people and they tell me they just dont have the time to read a book. But yet they admit to spending countless hours dealing with problems everything from time management to co-worker issues to unanticipated production problems to analyzing marketing campaigns and costs. When you identify a business... Read More