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The Skinny on LinkedIn Company Page Sponsored Updates

By: Viveka Monday August 5, 2013 comments Tags: LinkedIn, Sponsored Updates, LinkedIn News, Targeted Updates, Viveka von Rosen, LinkedIn Company Pag

Are LinkedIn Company Page Updates Worth It? Have you heard about the latest feature available for company pages on LinkedIn? If you haven't, read on... LinkedIn recently released Sponsored Updates for company pages. These are similar to the sponsored posts on Facebook and Twitter, but are different than the Targeted Updates that LinkedIn already offers. So, what exactly are LinkedIn Sponsored Updates? LinkedIn's Sponsored Updates are paid-for updates that are shared with a specific audience. You can specify by job title, location, company, and now gender, among other parameters. Who should use LinkedIn Sponsored Updates? If you have a company page with not a lot of followers or you want to expand beyond your follower base, you can now create Sponsored Updates to reach your... Read More