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Friday July 25, 2014
9 Lessons To Ensure An Effective LinkedIn Campaign By Jorge Argota Creating a LinkedIn campaign is a wonderful marketing channel to integrate your goals objectives. Whether youre marketing yourself or your business, LinkedIn will help you attain your objectives and goals. LinkedIn specifically caters to the B2B market. However, using LinkedIn effectively as a marketing campaign is a whole other subject. Lets dive a little deeper and empower you with digital knowledge. Lead Generation Lead generation has been around for a very long time and has evolved. As such we have to switch strategies and tactics and adapt to this channel. Building a list of quality leads should be your focus when creating a database of contacts. Customer Retention Keeping customer... Read More
Tuesday January 7, 2014
What are Your LinkedIn Goals for 2014? I had a Google hangout yesterday with some of the top social media folks in the world. (Not to drop names, but some of them were Jamie 60-Second Marketer Turner , Brian Conversion Scientist Massey and Ian Social Media Tools Guy Cleary and Phyllis Facebook Guru Khare .) We were talking about our goals and business plans for 2014. Naturally they were much more organized than I was. But it made me think about the fact that one of the first things I do with my clients is having them clarify their top reasons for being on LinkedIn. Here's a list of some of the typical goals or reasons for being on LinkedIn. Take a look at them (and I recommend prioritizing them to what is most important to you.) Better Lead Generation ... Read More