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Tuesday December 9, 2014
4 Awesome Social Selling Resources! Why is this topic so hot right now? Probably because people realize the old marketingclich of the pushy sales guy just doesn't work. (I didn't think people still did that and then I went to try and buy new car. Yikes!)Thankfully there are more people who seem to get it! I just got off the phone with Jon Ferrara of Nimble and I love what he had to say: Its not about social selling its about social serving creating the conversations with people who matter so you can earn their trust!" How cool is that? Chats: Social selling is definitely a hot topic in social media right now. Theres even a great weekly chat on Social Selling - #SSHour (Mondays at 4 PM ET): https://twitter.com/sshour_chat We're doing the #LinkedInChat... Read More
Thursday June 5, 2014
ByCyril Bladier On average, buyers have already completed 57% of their buying decision making process before they begin to deal with a business. And when they do, more than 50% have already made a list of potential suppliers. Buyer behavior has changed mainly because of the emergence of the Internet. They "self-educate" by using the Internet to educate and inform themselves without ever needing the help of a salesperson. Social selling, via the use of social networks in the sales approach, establishes new relationships. From balance to misunderstanding The relationship between salespeople and buyers has changed. After a period of balanced relationships between buyers and salespeople: Buyers / Salespeople - Identifying needs and researching information / qualifying... Read More