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Monday August 10, 2015
When LinkedIn opened up its publishing program, I was quick to apply for early access. A month later, I got my pencil, and my blogger journey began. Many of my friends and family were discouraging me from "putting yourself out there like that." I ignored their cautions, dove in head first, and 99 blogs later here I am. It's been mostly all good! The professional opportunities that have resulted from my blogging efforts have been incredible, which I will discuss in this post. However, I've had some potholes in the road along my journey. To provide an authentic account, which is the goal of this post, I need to talk about what didn't go so well, and the one truth I have learned about blogging. The Good First and foremost, the best thing to come out of blogging for me has been... Read More
Thursday May 28, 2015
Publishing on LinkedIn can help you gain visibility within your network and specific industry. The opportunities are limitless. However, getting started and generating a following can be tough. Use these 30 tips and resources to speed up your learning curve, and start creating powerful blog posts on LinkedIn today. 1) Write from the heart. See this post from Andy Books as a great benchmark: The Hardest Part is the Failure. 2) Inject some humor into your posts. If you can provide a first time reader with valuable info that they can use to better themselves in life or in their career AND make them laugh all in the same post, you will have gained a new follower. 3) Use a crisp, clean, and clear image as the cover photo to catch the reader's attention. 4) Understand the... Read More
Tuesday May 5, 2015
I am the group owner of Publishers Bloggers, an active member of Writers 4 Writers, and a frequenter of Writing on LinkedIn. These communities have been a buzz about the new analytics LinkedIn recently rolled out for long-form posts. The additional data points and brilliant insights it provides to writers has been unanimously applauded by everyone I've spoken to and on all the online conversations I've witnessed. Among the updates, writers can now see who has shared their posts. This enables them to engage with every person that shared their post which can gain them additional followers and views. Additionally, the new data shows the top four geographic locations of the writer's audience on each post. For a detailed account of all of the updates on LinkedIn see a recent post from... Read More
Tuesday April 21, 2015
What is Word of Mouth Marketing (WOMM)? "WOMM is about harnessing the power of people to build brand awareness . " Earlier this week LinkedIn launched, Elevate, to a select number of companies. Elevate is a new tool for businesses aimed at making companies more social by getting greater engagement from their employees. The idea is simple, when employees engage on company content it amplifies the reach and potential impact it can have on the target market. Many companies are plagued with low levels of social engagement from employees. Elevate enables employees to easily share company content across their personal LinkedIn and Twitter accounts. As companies leverage content marketing to tell their brand story via blogs, white papers, videos, websites, and social media,... Read More
Thursday March 19, 2015
By John White LinkedIn groups are a mega opportunity for networking and personal branding. They are a fantastic way to share your own content, and engage on the content of others' you would like to connect with. Groups provide you with a targeted networking opportunity that you can't get elsewhere. Related Post : Are You a LinkedIn Influencer? However, in my opinion there is a huge glitch in the system that is causing a degraded user experience within all LinkedIn groups. The glitch I am referring to is Site Wide Automated Monitoring (SWAM), LinkedIn's automated system they put in place in an effort to prevent users from spamming in groups. With SWAM, if any group moderator either intentionally or unintentionally flags one your posts, your posting status becomes... Read More
Tuesday December 2, 2014
Heres an article I wrote for LinkedIn Pulse that got a lot of shares. Viveka asked me if I would share them on her website as well. Does your inbox ever get flooded with people asking you the same question over and over? Well mine has been lately. There is a very hot topic out there that is leaving many of LinkedIn's content creators puzzled. Several of my articles have been featured on Pulse. I have been featured on Business Travel, Recruiting and Hiring Sections, Sales Solutions Sections, and more. Ever since my first article got featured on Pulse and went viral across the internet, I have been getting a massive influx of messages from people from all of over the world asking me: How do I get my article featured on Pulse? ... Read More
Sunday September 7, 2014
Its kind of cool when you discover someone you admire has been admiring you back! No - I'm not talking Match.com - I'm talking LinkedIn.com! I've been keeping an eye on John White - who's been doing it right on LinkedIn all along. Turns out he was keeping an eye on me too ! (you can read his article on Pulse here!) And now we're teaming up to bring you his LinkedIn Publsiher expertise on the #LinkedInChat Tuesday night! Here's a bit more about John. According to his profile he's a forward thinking digital marketing and social sales executive. He's had over twelve years of business development within the technology sector that includes creating campaigns that drive new business within SMB, Mid-Market, and Enterprise. He has an established history... Read More