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Tuesday April 21, 2015
What is Word of Mouth Marketing (WOMM)? "WOMM is about harnessing the power of people to build brand awareness . " Earlier this week LinkedIn launched, Elevate, to a select number of companies. Elevate is a new tool for businesses aimed at making companies more social by getting greater engagement from their employees. The idea is simple, when employees engage on company content it amplifies the reach and potential impact it can have on the target market. Many companies are plagued with low levels of social engagement from employees. Elevate enables employees to easily share company content across their personal LinkedIn and Twitter accounts. As companies leverage content marketing to tell their brand story via blogs, white papers, videos, websites, and social media,... Read More