Social Media, Women and "Little Ol' Me" Syndrome

By: Viveka Tuesday September 15, 2009 comments Tags: Networking, LinkedIn, Social Media, Add new tag, Social Media Woman

First off, let me say - I actually like men.  I get these stats from another source.  That being said:

According to men resist intimacy, are active,  independent,  objective, logical, detached, manipulative, ambitious, intimidating, visual, and aggressive.  (Hey - I'm not the one who said it!)  One might postulate that - traditionally - the business world has been very "masculine" in nature.  It's had to be to find success in our culture.

But with the onset of social media - well, the times they are a'changin!

Here are some more facts.  According to Stephanie Holland of, its boomer women that are gaining ground as the most powerful consumers:

    • Boomer women are more financially empowered than any previous generation of women (Mary Brown)

    • Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation's financial wealth. (MassMutual Financial Group-2007)

    • The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. - Barbara Kleger, president of 55+ Consulting

More facts?  According to, Women are also the fastest growing population on Facebook, and other social media sites.

And what is even cooler?  Social Media responds best to feminine traits:  Authenticity, integrity, connection, genuine communication, listening.  (Also from So ladies - WHY ARE YOU NOT USING SOCIAL MEDIA AS EFFECTIVELY AS YOU COULD BE?

I have a few ideas on that which I would like to examine more closely over the next few months.

But for right now, let me tell you, it's time to speak up!  Social media allows us freedoms and opportunities we have never had before.  But in order to make the best of a phenomenon that has a lot of "feminine traits", we need to lose some of the typical female responses. (Yes - I have heard every single one of these)

    • "Oh, I could never do that."

    • "But technology is a guy thing, it's too overwhelming"

    • "But that would be bragging!"

    • "I'm too private a person"

I'm here to tell you - GET OVER IT!  Women are the fastest growing demographic in the fastest growing cultural phenomenon.  And Social Media by its very nature is supportive or our "natural traits."  It's absolutely our arena to shine and find success.  Do not let "The Little Ol' Me" Syndrome keep you from finding that success.  Social media is easy, it's accessible, and it's a forum for sharing and listening and helping people.  What could be more natural?  Hesitating from entering this amazing new world IS KEEPING YOU FROM OPPORTUNITY!

But don't worry - I'll be there with you along the way.

And for those women who are already on social media, (and LinkedIn in particular) but are not getting any business from it, I'm going to help you too.  This is absolutely the time to let our voices be heard, express our knowledge, and expertise.  As my friend Joel Comm says, if you are not out there sharing your gifts with the world, then you are doing it a disservice.  So join me next time - and let your voice be heard!

Next up:  Extreme Makeover, LinkedIn Edition.


About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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