Tagging your way into TOMA with LinkedIn

By: Viveka Sunday January 2, 2011 comments Tags: LinkedIn, LinkedIn Expert, Viveka von Rosen, LinkedIn Tips, TOMA, WWIFM

LinkedIn Best Practices  -  Tagging

Those of you just getting started on LinkedIn – I am so jealous!  One of the great tools that LinkedIn offered last year was the tagging tool.  This is just like “lists” on Facebook, and if you start things off right, you can start immediately with some best practices and communications strategies.

  • Under “Contacts” click on “My Connections”

  • On the left side of you screen you will see “Tags”

LinkedIn has already given and qualified some tags for you: group members, friends, partners. colleagues, classmates and untagged.  LinkedIn classifies people into these categories depending on how you invited each other to connect.

But there is so much more you can do.

You can create up to 200 tags, and then classify your connections with these tags (You can add as many tags to an individual’s profile as you want)

Because most communications on LinkedIn (messages, profiles, invitations, etc) are limited to only 50 recipients at a time, it’s a good idea to create tags that will help you define groupings of people. Less than  50 per grouping.

  • Men

  • Women

  • Strangers

  • Acquaintances

  • Friends (real ones – not Facebook like friends)

  • Clients

  • Prospective Clients

  • Competition

  • Affinity Partners

  • Locals

  • Association members (list different associations)

  • Conference attendees (list different conferences)

  • Network members (list different networking groups)

  • Industry

  • Niche Industry

So I might have one person tagged as: Woman, WOI member, WLO member, Lawyer, Previous Client, Prospect.  And now I can use any of those defining tags when creating a list of people to send a message to.

As you can imagine – this can be quite a task.  (Don’t wait until you have 13,000 connections!)  But if you start now and do a little each day, you can be done by the end of January.  If you have an assistant or VA, you can even create some guidelines and have them do some of the work for you.

Once your connections are tagged, start creating a communications strategy.  Each week reaching out to different groupings of people to keep them in the loop.  You don’t want these always to be sales messages (at the best you’ll be ignored, at the worst reported as a spammer).  But if you have written a relevant blog post. have discovered a new strategy they might find interesting in their industry, have valuable information to share, then this becomes a great way to reach out and touch someone and stay top of mind.  And never forget WIIFM – when you are creating your communication strategy – remember that in order for them to open your note, they are going to want to know what’s in it for them.

Contact us if you have any questions about what to put IN your messages – but this post should show you HOW to do it!

So good luck and get tagging!

Please let us know what you think of this and other blog posts – or if there is anything more you would like to know about LinkedIn or social media by commenting below.

And Happy New Year!

About the Author: Viveka

Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.
CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter.  Forbes has listed her as a top social media influencer for three years running, and she has been cited in Ragan, CNN, Forbes, Mashable, Simple Living, Bloomberg, LinkedIn's Small Business Site and "The Sophisticated Marketer's Guide to LinkedIn, The Miami Herald, Social Media Today and The Social Media Examiner!

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